FMC – IP Telephony on Mobile Phones

FMC service from IPTel helps to perfectly sort everything out in your business phone communications. The manager gets access to all incoming and outgoing calls made as part of working procedures both from office landlines and mobile phones. All corporate conversations, without exceptions, are recorded in the CRM, which allows getting a broad picture of interactions with every customer.

What is an FMC service?

FMC (Fixed Mobile Convergence) is a technology combining a corporate landline network and staff mobile phones. It is essentially a hybrid PBX, which contrary to the virtual phone exchange, operates using two connection types – SIP and GSM. Its hybrid nature gives it an additional benefit: if the Internet connection is lost for some reason, all employees will lose connection.

Upon service activation, all employees receive FMC-enabled SIM cards. Every mobile device is assigned its short number linked to the office landline. With the FMC technology, hosted PBX treats regular smartphones as corporate softphones or IP phones.

Benefits of FMC telephony

FMC technology gives much more benefits than the usual forwarding to cell phones. Both managers and staff gain something from it. The management gets a convenient and beneficial tool providing total control over the corporate telephone network, while the staff has a quality connection and freedom from landline phones.

For the staff

The employee may go out of the office, go on a business trip to another city or even leave a country. Regardless of their location, the employee will remain accessible to the management, colleagues, and customers. To connect, you only need to dial 4 to 6 digits (internal calls) or the number of the office with the specialist’s extension (external calls).

FMC telephony simplifies employees’ telephone “life”:

1. Free unlimited calls from cell phones to landline IP phones using individual short numbers – direct connection with required specialists bypassing secretaries, voice machines and long ringback tones.
2. Caller ID — personal information on the employee instead of impersonal company landline number.
3. Automatic recording of calls in the CRM — refresh your memory about the order info, if needed.
4. Alternate number — customers won’t know the employee’s personal number.
5. Privacy of personal calls — only corporate calls are recorded.

Employees that will benefit from FMC: real estate agents, sales representatives, warehouse employees, drivers and all other professionals working outside the office either permanently or occasionally.

For managers

Using FMC-enabled SIMs, the manager can reduce the cost of corporate mobile communications and make all calls pass the Customer Relations Management (CRM) system. This progressive technology helps improve the performance of the sales department and enhance the quality of service, which eventually ensures tangibly higher profits.

IP telephony from mobile offers several advantages:

1. Savings — no need to pay for forwarding from the multi-channel corporate number, calls from mobiles to office landline phones and personal calls (they are automatically “intercepted” by the PBX”). Corporate FMC plans differ from regular plans by their lower costs of outgoing calls.
2. No missed calls — when the additional number is dialed, the PBX will forward the call to a specific employee or another qualified specialist (if the required line is busy), evenly distributing the load between the staff (no more than 20 contacts per specialist). The customer does not have to talk to the secretary or hear busy signals to get through.

Control — all corporate calls pass through the PBX dashboard and enter the CRM. If the customer is present in the database, the recorded call will be added to their card in the CRM. The system can be used to find calls based on specific criteria, view statistics and analyze employee performance.

Businesses that will benefit from the FMC service: construction companies, real estate agencies, trade companies, agricultural enterprises, IT companies and other organizations with employees working in the field or remotely.

How does FMC telephony work?

After combining IP telephony and employee mobile numbers, the corporate telephone communication will operate as follows:

• in-house communications from the office: the employee dials a short number → the recipient sees this number and the caller’s name (if available in the contact list);
• in-house communications from mobile: the employee dials a colleague’s short number using a special key and chooses a recipient from the contact list;
• calls from the customer: the caller dials the office number and gets through to mobile FMC → the employee sees the customer’s number or name;
• calls to the customer: the employee dials the customer’s number → the recipient sees the caller’s or company’s phone number.

The employee may use a SIM card linked to the corporate IP telephony for personal calls (the permission can be enabled/disabled in the PBX dashboard). Outgoing calls are charged from the user’s personal phone account at corporate rates.